SESAME WORKSHOP REBRANDING STRATEGY
Objective
The goal of this project was to reimagine Sesame Workshop as a system that shapes the conditions of childhood, rather than simply producing educational content. The project explores how design can support emotional development, learning, and access to opportunity across different stages of growth.
Approach
The approach organizes key areas of development such as compassion, growth, learning, and opportunity. These values extend into a broader ecosystem of programs, platforms, and experiences, creating a cohesive framework that supports children, caregivers, and communities.
